Many horror fans were wary when they heard the film It would be receiving a remake. The original It was actually a television mini series, released in 1990. Many people gave credit to Tim Curry’s performance as Pennywise, the villain of the series. Stephen King himself would go on record in support of this remake, promising fans would not be disappointed. It appears that King’s word has held true for the majority of theater audiences.
Variety reports that this film has the third-largest opening weekend of 2017, grossing an estimated $123 million. The only two films that have had a better opening weekend this year are Beauty and Beast and Guardians of the Galaxy 2. It received an R rating which makes this films opening weekend a huge feat. Many movie companies release films with a PG-13 or lower rating. Film studios often attempt to lower ratings on their films to ensure a wide audience can purchase theater tickets. The fact that a rated R horror movie was able to pull in such a huge opening weekend is great news for fans of the genre.
Experts estimate that there are several reasons for this films massive opening weekend success. Many have a fear of clowns which gives them a desire to see this film and be scared. Industry experts credit the marketing campaign behind this film as a reason for its success. Many remember It’s marketing campaigns that stirred up hysteria during a time when the nation was reporting clown sightings. It isn’t only receiving success because of an effective marketing campaign. This film has earned an 87% rating on movie review website Rotten Tomatoes.
In closing, the recent remake of Stephen King’s It is a huge success at the box office. This film grossed an astonishing $123 million, a total much higher than many expected. Industry experts note that an R rated horror film achieving such a strong opening weekend is rare. It now has the third-largest opening weekend of 2017, behind Beauty and the Beast and Guardians of the Galaxy 2. It has received praise for the stylish marketing campaigns used to advertise this film. A reported sequel to It is already said to be in the works.