You might not realize it at first glance, but a great deal of strategy goes into each and every web page that you view in your browser. And for very good reasons.
The overall design of a website can ultimately deter or entice a user to browse more. And this is huge in the world of marketability. In fact, websites with easily navigable and appealing features are browsed much more often than their competitors.
UX and UI design are essential to the functionality of a website. And this is because the user experience is fundamental to keeping a potential customer on your site longer. As such, UX and UI designers are highly sought after in the world of web design and marketing.
If you’re interested in increasing the attractive quality of your website or app, or if you’re interested in learning how UX and UI design works, the following post will explore a few particulars.
What Exactly is UX and UI Design?
The terms UX and UI design are often used interchangeably. However, the two are actually separate designs entirely. It should also be noted that most UX and UI designers work in dual roles, often working on both design elements.
UX design refers to the user experience (UX), whereas UI design refers to the aesthetic elements of the user interface (UI) which is the front end of an application, i.e., buttons, toolbars, icons, typography, colors, and other features.
When referring to UX design, a designer is concerned primarily with how a user interacts with the program itself. As such, a UX designer has to have a healthy knowledge of marketing tactics and the psychology behind human-computer interactions.
Additionally, a UX designer also needs to understand information architecture and usability in order to fashion a design that offers users a pleasurable and easily navigable user-friendly experience.
What Education Do UX or UI Designers Need?
At the very least, a UX or UI designer needs to have advanced knowledge of computer software and related applications. In fact, one of the best ways to get a comprehensive grasp of UX and UI design is to attend an intensive training program such as a UX/UI bootcamp.
A UX/UI bootcamp prepares students for basic careers in UX or UI design. But as a bootcamp can allow you to get your foot in the door, you’ll also want to continue your education within the field if you’re looking for greater earning potential.
For example, many UX or UI designers attend college and major in some form of computer science such as software development. However, there are also many UX and UI designers which hold degrees in psychology or marketing as well.
All in all, a 2-year degree is common for anyone looking to break into UX or UI design. However, those who attend graduate school for advanced studies in software development often make the highest salaries, and many of these salaries exceed 100,000 dollars per year.
Why UX and UI Design Matters
As mentioned, UX and UI design are integral for the marketability of a website, app or device. As such, when it comes to UX and UI design, you have to have a healthy understanding of what a customer wants, and how his or her interaction can be made better.
For example, the iPhone revolutionized the smartphone market in 2007. And this subsequently changed the world and the technological progress of smartphone and app technology as well. However, this is largely related to the UX and UI design elements that Apple incorporated.
The iPhone was the first successful attempt at a touchscreen interface that delivered the same type of website browsing experience found on laptop and desktop computers. Following this development, marketing professionals realized the importance of UX and UI design on an entirely different level.
UX and UI design matters because if a website, app or device isn’t enticing or user-friendly, a potential customer may be inclined to shop or browse elsewhere. And this can result in a business losing customers and money.
At the end of the day, UX and UI designers seek to offer a user the best interactive experience possible in order to increase profits and marketability.
Going Forward with Current Trends
Just as within all technological sectors, consumer trends are the driving force when it comes to creating proficient designs. And this is especially true with UX and UI design.
All businesses have to keep abreast of changes in the market. And by staying on top of current technology and tools that allow UX and UI creators to develop marketable products, you’ll be able to keep your brand in popular demand.
Without UX and UI designers, all of our devices, websites, and apps might be cold and a bit lifeless. And nobody wants to sit in front of a computer screen with little to no attractive qualities.
The key takeaway here is that with UX and UI design, understanding your target customer is the first step in developing a design that engages and sells.