So you’re launching a new product line. Congratulations! You must be incredibly proud of the time and effort you put into creating the perfect product for your customers. Now it’s time for the next step – letting people know about it.
To do this, you need to adopt some smart and creative strategies that will get you the exposure you need. Online tools and platforms are ideal for building hype around your new product line. Not only will you find your target audience more easily, but you will also be able to tap into new markets that you can explore.
In this blog post, we’ve put together some tried and tested strategies for you to promote your new product line to your audience. Let’s take a look!
1. Put up tons of promotional graphics
Use your website and social media to post digital posters and other graphics. Make your new product line the central focus of these graphics. A good idea is to do a photoshoot of your entire line, and then use the pictures in all your promotions.
Your content should include photographs, store locations or information on how to buy, and a few lines on why the product is a must-have. Then, figure out which social media platform you get the most engagement on and post the graphics on that platform consistently. If you’re choosing Instagram, for instance, utilize all of its promotional tools; from Stories to Posts and Reels.
Also, don’t forget to adorn your website with these posters, whether it’s through pop-ups or background images.
If you have no idea how to create an eye-catching promotional graphic, don’t worry. Sites like PosterMyWall have tons of professionally designed templates that you can use to create your digital posters in minutes.
Lastly, remember to start your online promotions as early as possible, preferably about three weeks before your product is set to launch. The more time you give your audience to familiarize themselves with your product line, the more likely it will be that they’ll remember to check it out once it launches.
2. Get some pre-launch reviews and testimonials
A good way to get your audience excited about your new product line is to get some influencers to testify for its high quality. People will be more likely to trust a third party when it comes to whether or not they should invest in your new products.
So here’s what you can do. Send out some samples of your product line to relevant influencers. You can find influencers on Instagram and reach out to them via email or DM. For instance, if you’re coming out with a new make-up line, find some make-up artists with large Instagram followings. Reach out to them for a collaboration.
Then, send over your products and ask them to share their honest reviews as a video that they can post on their page. This way, their followers i.e. other enthusiasts of the same product, will know about your product line and will be inclined to check you out.
3. Always include a call to action
All your promotions should include a call to action i.e. something that people can click on after they’ve seen your ad. If you don’t do this, people will scroll past your content (no matter how engaging it is) and that will be it.
A call to action can be a link that you post in your captions or a clickable button in your graphics. It should also always indicate a sense of urgency. For instance, something like “Shop here now!” or “Click now to avail this offer!” would be ideal.
4. Market to your customers directly
It’s possible that your customers might miss the promotions for your new product line. This would be bad because these are people who like your products and will therefore be very likely to check out the new line. So you need to make sure they see that you have new products out.
How do you do that? By emailing them! Create an email list by getting people’s information when they order stuff or by asking them to sign up for a newsletter or special offers. Once you have your list, send out periodic emails letting them know that a new product is coming. You can even offer an exclusive 10% off to entice people to check it out.
Remember to not be too spammy or annoying in your emails. Send 3 to 4 emails about the new product at most, and keep a week’s gap between each. Also, give people the option to unsubscribe.
Remember that if you time your promotions right, reach out to the right audience, and create engaging and effective marketing content, your new product line will fly off the shelves as soon as it’s out.