Alex Lora: The Rock en Español Maestro

Mexican rock band El TRI were in concert at the Gibson Amphiteatre, Universal Studios, Hollywood on Friday, 21 July, 2006. Alex Lora, lead singer, was as usual energetic and made constant criticism to mexican authorities and politicians. RAFAEL AMADO/PI,

Alex Lora, the iconic Mexican musician and composer, remains a steadfast figure in the world of Rock en Español. Boasting a career spanning over half a century, Lora’s influence on the genre and his contributions to Mexican culture are nothing short of legendary.

In Latin America, Alex and his rock band El Tri, have been among the biggest stars. Despite playing Mexican music, he is beloved in Latin America.

Early Years and Musical Beginnings

Born as José Alejandro Lora Serna on December 2, 1952, in Puebla, Mexico, Alex Lora developed an early affinity for music. His family later moved to the upper-middle-class neighborhood of Colonia del Valle, where he pursued his musical interests. Learning guitar with a tutor and practicing with his school’s musical ensemble, Lora began to recognize the chords of popular Beatles songs in traditional Spanish tunes. This discovery sparked a fascination with rock music that would shape his career.

Formation of Three Souls In My Mind

In 1968, Lora, along with Carlos Hauptvogel and Guillermo Berea, formed a rock band initially known as The Avengers. Later, the Mexican rock band adopted several other names like Music Bottles and Middle Age, until they finally settled for Three Souls In My Mind. Their first live performance took place on October 12, 1968, marking the beginning of Lora’s journey as a rock star.

The Avandaro Era

Avandaro, often touted as Mexico’s answer to Woodstock, was a significant event in Lora’s early career. Expected to draw a crowd of around 25,000, the festival witnessed an overwhelming turnout of between 100,000 and 500,000 attendees. Three Souls In My Mind, who chose to camp on the festival grounds instead of taking a hotel room, ended up performing the soundcheck. Seeing the massive crowd already gathered, they decided to deliver a full set, effectively becoming both the first and last band to play at Avandaro. This event made the band realize the potential of their music and the power of rock en Español.

Survival Amidst Backlash

The Avandaro Festival, despite its success, faced severe backlash due to its open drug use and free love ethos. This led to a significant reduction in media space for rock music and the closing of various venues. While many bands disbanded or switched to pop music hoping to evade the backlash, Three Souls In My Mind chose to stay true to their roots. In Lora’s words, “If there wasn’t repression, true rocanrol in Mexico wouldn’t have been born.”

The Birth of El Tri

After a legal tussle, drummer Hauptvogel took the name Three Souls In My Mind and parted ways with Lora. Unfazed, Lora and the rest of the band reformed under the name El Tri, short for Three Souls In My Mind and a nod to the tricolor Mexican flag. Their first album, “Simplemente,” was a hit, featuring tracks like “Triste Cancion” and a cover of Rodrigo Gonzalez’s “Metro Balderas.”

The Influence and Legacy of Alex Lora

Over the years, Lora’s music has focused on the struggles of those in need, narrating tales of societal issues through his lyrics. His songs have a universal appeal, resonating with audiences worldwide. Lora believes in the power of music to lighten one’s burdens, stating, “If you sing, your problems become less heavy, you can even laugh about your woes.”

A Living Legend

Throughout his career, Lora’s contributions to rock en Español have been recognized with numerous awards and honors. He has been named a “Distinguished Pueblan Citizen” in his home city, been given the keys to the city in Miami, and had a day (November 10, 2002) dedicated to him in his hometown of Tequela, Nayarit. His statues adorn the cities of Guadalajara, Los Angeles, and Puebla, further cementing his legendary status.

Discography and Filmography

Lora’s discography is as diverse as it is extensive, with over fifty albums to his name. His work extends beyond music, with a notable appearance in the documentary “Alex Lora: Esclavo del Rocanrol” in 2003.

The Eternal Flame of Rock en Español

Even in the face of adversity, Lora’s passion for rock music remains undimmed. With a career spanning five decades, he continues to perform with El Tri, producing new music, and touring extensively. His relentless dedication to his craft and his unwavering love for rock en Español ensure that Alex Lora’s influence will continue to be felt for generations to come.

Alex Lora performing


Alex Lora’s journey as a musician is a testament to his indomitable spirit, his love for rock music, and his unwavering commitment to his craft. His contributions to the genre of rock en Español have left an indelible mark on the music industry. As he continues to write, perform, and inspire, Alex Lora’s legacy will undoubtedly continue to shape the landscape of Mexican rock music.

Written by Alexander

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