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Millennials enter their Nostalgia Era 

Oasis has reunited, Beetlejuice 2 is here, and millennials are growing territorial towards their nostalgic loves.

According to worldwide Google Trend Data, the search term millennial midlife crisis has received a 9.900% uplift this past year. Not into buying sports cars or reinventing themselves, the millennial midlife crisis is said to be fuelled by the return of their nostalgic loves, seeing them financially invest in them in a way that they couldn’t as a child.

Here, Liverpool-based clothing brand Chums presents the most googled nostalgic comebacks of each decade, indicating the trends of 2025.

60’s 

White Anke Boots – (influenced by André Courrège) – 1,700% uplift 

Angel Delight – 9.900% uplift

Mary Quant miniskirt – 9.900% uplift

Givenchy babydoll dress – 9.900% uplift

The Beatles – 325% uplift

70’s 

Grease – 11.100% uplift

bomber jacket – 9.900% uplift

floral dresses – 210% uplift

Jaws – 184% uplift

‘Tokyo Pop’ suit (influenced by Kansai Yamamoto’s– 9.900% uplift

80’s

Miuccia Prada’s nylon backpack9.900% uplift

Frankie Goes to Hollywood9.900% uplift

Indiana Jones – 1.800% uplift

Elton John – 5.100% uplift

Stevie Wonder – 211.11% uplift

90’s 

Titanic Film – 3600% uplift

Grunge – 1.800% uplift

Wet Wet Wet – 7,400% uplift

Jurassic Park – 221.74% uplift

Star Wars – 156.68% uplift

00’s

Kings of Leon – 9.900% uplift

Military Coat – 9.900% uplift

The Dark Knight – 311.19% uplift

Harry Potter – 150.75% uplift

Alexander McQueen – 8.700% uplift 

Written by Eric

37-year-old who enjoys ferret racing, binge-watching boxed sets and praying. He is exciting and entertaining, but can also be very boring and a bit grumpy.