Packaging is an important part of any product. It is the first thing that consumers see, and it can make or break a sale. That is why it is so important to get the packaging design right. Unfortunately, many businesses make common mistakes that can ruin their packaging and cost them sales. In this blog post, you will read about some of the most common packaging design mistakes and how to avoid them!
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Being Too Generic
You must never make the box you’re sending your product bland and uninspired since it can reflect your brand. Many companies are yet to master the art of packaging design which will ultimately help them to sell more. Your packaging is the first chance you have to make a good impression. It should be able to communicate what your product is as well as your brand message in order to attract customers. You don’t want potential customers picking up your product and being uninterested because of how it looks.
Being generic gives the impression that you couldn’t be bothered to come up with something original or that you’re not confident in your product. It can also make your product look cheap which is the last thing you want. Your packaging needs to stand out from the rest and being too generic will only hold you back. So make sure to put some thought into it and avoid being too generic!
Going Too Excessive
You need to respect the keep it simple, stupid (KISS) design principle as it’s easy to go too excessive with your packaging design. When you have too many colors, patterns, and/or illustrations, it can make your packaging look busy and overwhelming. This can turn potential customers away as they might not know what the product is or what it’s used for. Instead, use a limited color palette and stick to one or two fonts to keep your design clean and easy to read.
The excess will make people think your product is too complicated or that it’s going to be a lot of work to use. And, they’ll likely just put it back on the shelf and walk away. So, avoid going overboard with your packaging design and keep it as simple as possible. Your customers will thank you for it!
You need to be different than others, but not too different. You want your product to stand out on the shelves, but you don’t want it to be so different that people don’t know what it is. For example, if you’re selling a new type of toothbrush, you don’t want the packaging to be so abstract that people think it’s a piece of art. Instead, use subtlety to make your packaging design stand out.
Lacking Information
There’s a lot of information that you can put on your packaging in order to further develop your business. Some of these pieces are the following:
- The name and logo of your company
- A description of what your product is
- Images or graphics
- Your contact information
- Social media handles
However, one mistake that you might want to avoid is lacking information. You don’t want to give too little information about yourself or your product because then potential customers won’t be able to learn more about you. Instead, try to include as much relevant information as possible so that people can easily get in touch with you or find out more about your business.
Always be sure to put all of your contact information on your packaging, as well as links to your website and social media pages. This will make it easier for people to get in touch with you if they have any questions or want to learn more about what you do. Additionally, including images and graphics can help attract attention and make your product look more appealing.
Typing Errors
Always double-check your typing before sending your design off to the printer. A typing error might seem like a small mistake, but it can be costly and time-consuming to fix.
This makes you look unprofessional and can even lead to product recalls. Make sure you proofread your work and ask someone else to do the same before sending it off to the printer. Typos can be costly mistakes, so take care to avoid them!
One small mistake can cost a company a fortune, so avoid typing errors at all costs! Whenever you’re writing something, look closely at what you’re typing and make sure it’s accurate. It might take a little extra time, but it’ll be worth it in the end.
Incorrect Materials
The materials you make the boxes out of also speak a lot about your product. If you want to come across as high quality, make sure the materials you use are thick and luxurious feeling. If you’re targeting a more affordable market, then using recycled materials is a great way to show that off while still maintaining a high-quality product.
However, using too thin materials or incorrect materials for your product can be a major turnoff for customers. Make sure to do your research on what types of packaging will work best for both your product and your target market!
Nowadays, it’s popular to be eco-friendly and sustainable, so using recycled materials can be a great way to show that off. However, if you’re not careful it can come across as cheap or low quality. Make sure the materials you use reflect the image you want your product to have!
Wrong Size
It’s actually pretty important to get the right size for your packaging. If the packaging is too small, then the product might get damaged during shipping. If it’s too big, then it will take up more space than necessary and increase shipping costs. Either way, it’s a lose-lose situation.
The best way to avoid this mistake is to do some research on what size packaging is typically used for products similar to yours. You can also ask your supplier for recommendations. And of course, always do a test run with a few prototypes before you commit to a large order.
Packaging is a huge branding and advertising opportunity for any company that ships products on a large scale. You have to ensure you’re neither too generic, nor too excessive and that all the information is written down without any spelling errors. Make sure to use the right materials that will wow the buyers and always think twice about the size before shipping out. Avoiding these mistakes will give you a huge advantage on the market!
