In the past streaming was looked at as an add-on to any platform. Whether it was videos on your Facebook feed or quickly pulled together pieces on news sites, there wasn’t a real focus for businesses to deliver quality content. Now, with video becoming the number one content type that will attract and engage users, streaming is more popular than ever and the market is set to flourish in 2022. In this article we’ll look at a few of the reason why streaming Is so popular and why you should be excited to get involved in the market in the coming year.
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Advances in Streaming Technology
One of the key reasons the market is growing so quickly are the advances in technology that make it possible to consume streaming content so easily. Improvements internet connectivity has made over the top streaming more accessible than ever, with download speeds both in and out of home allowing for ultra-high definition delivery on multiple devices, meaning consumers can access content wherever and whenever they like. This always-on-demand model means that streaming is not confined to any one situation and explains why content has been consumed so readily and freely in the past few years.
Superior Content
Streaming platforms have been quick to notice the popularity of the format and have started to throw a lot of money at creating content. Some streaming platforms, like Netflix and Disney+, have whole studios dedicated to creating streaming content and churning it out to meet the desires of a thirsty public. Not only have the studios been putting out extraordinary amounts of content, but the quality of this content has also been improving, with some films and series on streaming only platforms achieving award nominations and notoriety across the globe. One such program was the recent Netflix series, Squid Game, which became the most watched show with 1.65 billion viewing hours in just 1 month after the show went on air. With another series on the way this year, it’s clear to see that those numbers will only keep rising and the popularity of streaming will continue.
New Platforms on the Market
During the pandemic, streaming became a way of life and quickly became the number one way to interact and connect with others. Whether you were watching your favourite show and dissecting it with friends or broadcasting your own tutorials to friends and family and anyone you could, streaming was an integral part of our social connection with others. Now, as we get back to some sort of normal life, the desire for streaming has only got stronger with social media platforms embracing the format, and the popularity of video-only platforms like TikTok growing rapidly in the past 12 months.
We have also seen a myriad of media companies getting involved and launching their own streaming platforms, like NBC, Universal, and we have even seen 2 of the UK’s biggest rival channels joining forces to launch BritBox. There is now so much choice for the consumer that every taste is catered for, which means more content to be streamed and ultimately increases in viewing figures across the board.
We all remember the downfall of Blockbuster and how its failure to embrace new technology put paid to its existence. It’s clear to see that streaming won’t go the same way and 2022 will be a bumper year for the format and we are excited to see what comes next. With more content being created than ever, more budget going towards the production of films and tv shows, and the improvements in technology to come in the near future, we are pretty confident that streaming is here to stay.
