Here’s the thing, eCommerce is now an absolute juggernaut. Making more and more of your sales online is crucial to staying in the game these days. Recent figures show that people spent 4.28 trillion US dollars online last year and that figure is set to rise, despite the pandemic showing signs of passing in many parts of the world.
Whether you’re already in the eCommerce world or not, it’s time to develop your online platforms to make the most of the opportunities out there. Customers want the easiest and most enjoyable online experience, especially if they are going to part with their hard-earned cash. Let’s discuss the ideal eCommerce solutions that will help you give your customers the optimum experience, leading to more sales and more profit.
Optimize Your Online Store
Let’s start with the obvious: you need to make your web store the best it can possibly be. Having spoken to these experts in the field, we learned that professional companies can really transform any Shopify page into a work of art. Not only that, but they can make sure there are no links broken, pages missing, or bugs waiting to trip up potential customers when they try and checkout. They’ll make your page look and feel professional.
It’s important that you take this sort of advice when setting up any online sales platform. Customers want to feel like they are getting great service as well as feel attracted to your well-curated pages. Any small errors, bugs, or problems on your page can completely discourage a potential customer from returning. Bugs and issues can make you seem inexperienced, inefficient, and untrustworthy. So, if the opportunity arises, speak to an expert to optimize your page.
Make Sure You Are Transparent
Speaking of trust, you need to ensure your page is transparent to make your business trustworthy. Trusted brands build success far quicker. When a customer walks into a physical store, they get to meet the staff, they know the address, they know they can come back if they have any issues. Sometimes, when shopping online, these things are hard to replicate.
The easiest way to start to build this transparency is to openly publish your information on your website. Have your office address and contact details easily discoverable on the page. If your customers can see who you are, they are more likely to trust that there are humans behind the screens, people they can actually talk to if needed.
Customer Service Is Key
This leads us very nicely to customer service. It is crucial in this day and age that your customer service setup is exemplary. There has never been an easier time for someone to reach out to a customer service team with a complaint or a question. Because of this, customers expect timely responses and excellent service. You must ensure that you have a dedicated customer service and retention team, responding to all queries, complaints, and comments fairly and rapidly. People don’t like talking to walls or robots, they want to talk directly to your team.
Have a Fair Returns Policy
On that note, people want to be able to know their purchase is protected by a fair returns policy. Obviously, wherever you are in the world, there will likely be some consumer rights to protect them, but no one wants to have to seek help from elsewhere to get their money back. They want to know that you have a fair in-house policy for returns and exchanges. Make this policy clear and obvious on your page, include it in email receipts, and publicly respond to any reviews discussing refunds. Again, transparency and clarity are key. Make people feel confident that you are on their side as a consumer – even as they part with their cash!
Boost Engagement on Social Media
Finally, to help users understand and trust you better, whilst enjoying your brand more, take to social media. If you’re not already, you should be regularly posting on social media, share your brand’s story, its journey, and share some of the personalities behind the brand. Then, as you gain more followers, make sure to interact with all the comments and messages that come your way. The more you interact with people, the more often they’ll see your posts, and the more often they’ll come back! Simple really!
Following these few simple steps will help you create a perfect environment for your customers. In doing this, you will make yourself far more attractive to an online shopper which in turn will hopefully keep them coming back. Build that trust and people will respect your brand for a long time.