Waterless skincare has recently captured the spotlight in the skincare world, emerging as a sustainable and effective alternative. At its core, hydrosols are the driving force behind waterless skincare, representing not just a fleeting trend but a genuine revolution in harnessing natural ingredients for healthier skin.
Leading the charge in this transformative arena is House of Immortelle, a brand that seamlessly combines beauty and health in its formulations.
What is Waterless Skincare?
Waterless skincare entails creating products without relying on water as a primary ingredient. Instead, these products tap into highly concentrated and potent active ingredients, offering a more nourishing and effective skincare experience. Central to this concept are hydrosols, which redefine the essence of skincare formulations.
Hydrosols, often referred to as floral waters, are the by-product of the essential oil distillation process. During the steam distillation of plants or flowers to extract essential oils, steam is collected in a condenser. As the oil separates from this steam, the remaining water becomes enriched with the soluble aromatic and therapeutic properties of the plant, resulting in what we call hydrosols. These aromatic waters encapsulate the very essence of everything that was present in the plant during its growth. While they are less concentrated than essential oils, hydrosols are rich in beneficial components, including acids, phenolic compounds, and natural sulphates.
There are numerous advantages to using hydrosols. Firstly, they are significantly gentler than their essential oil counterparts, making them suitable for sensitive skin types and delicate facial skin. Additionally, hydrosols closely align with the skin’s natural pH levels, bolstering the skin’s acid mantle and safeguarding it from harmful microbes and pollutants.
Furthermore, hydrosols possess various therapeutic properties depending on the plant from which they originate. For instance, rose hydrosol can be calming and soothing for irritated skin, while lavender hydrosol offers healing and refreshment, making it ideal for use as a toner for oily or blemished skin. This versatility allows hydrosols to be integrated into a wide array of skincare products, including toners, moisturisers, serums, and masks.
Lastly, the adoption of hydrosols in waterless skincare aligns with eco-friendly practices. Conventional skincare products often consist of up to 70-80% water, contributing to the depletion of this valuable resource. By eliminating water and utilising hydrosols instead, waterless products reduce their environmental impact and promote sustainability. This reduction in water usage also results in more concentrated products, requiring smaller quantities and thereby minimising waste and packaging.
House of Immortelle: A Philosophy of Purity and Effectiveness
House of Immortelle stands out in the skincare market by veering away from traditional water-based formulations. Their commitment to purity is evident in their exclusion of sodium lauryl sulphate, parabens, phthalates, and other potentially harmful additives. This deliberate choice in formulation carries significant implications for skin health, especially when considering the composition and function of the skin.
The skin, the body’s largest organ, consists of three primary layers: the epidermis, dermis, and hypodermis. The epidermis, the outermost layer, serves as a protective barrier against the external environment. Preserving the integrity of this barrier is essential for overall skin health. Skincare products containing harsh chemicals like sodium lauryl sulphate, a common surfactant that can strip the skin of its natural oils, or parabens and phthalates, preservatives known for their potential endocrine-disrupting properties, can compromise this barrier. The result can be heightened sensitivity, dryness, irritation, and in some cases, allergic reactions.
Moreover, these ingredients can disrupt the skin’s microbiome, the delicate balance of microorganisms residing on the skin’s surface. A healthy microbiome is crucial for defending against pathogens, maintaining pH levels, and producing natural moisturising factors. By steering clear of these harsh chemicals, House of Immortelle’s products support the skin’s natural functions, promoting a healthier and more balanced skin ecosystem.
Additionally, House of Immortelle flower water formulations mean that their products are enriched with higher concentrations of active ingredients. This contrasts with traditional water-based skincare, which often dilutes these active components, reducing their effectiveness. Without the water content, each application of a waterless product delivers a more potent concentration of beneficial ingredients directly to the skin. This maximises the potential benefits, whether they focus on hydration, anti-aging, or addressing specific skin concerns like acne or hyperpigmentation.
In essence, by crafting products free from harsh chemicals and prioritising concentrated, active ingredients, House of Immortelle offers a skincare line that not only enhances skin appearance but also respects and supports its natural function and health.
House of Immortelle’s product range is a testament to their commitment to innovative, natural skincare. Each product is meticulously formulated to target specific skin concerns, backed by positive consumer feedback that underscores their efficacy.
Here are some of their standout products that rank among their best sellers and have earned prestigious accolades:
This Immortelle serum combines Jasmine hydrosol, Frankincense, Pomegranate, Eucalyptus stem cell extract to provide an effective solution for ageing skin. It targets wrinkles and enhances skin elasticity. Consumer feedback supports these claims, with 87% of users reporting improved skin hydration and 83% noticing a significant reduction in fine lines. This high satisfaction rate underscores the serum’s effectiveness in addressing age-related skin concerns.
This gel mask, with its unique jelly texture, incorporates Aloe Vera, Cucumber Extract, Bearberry, and Bilberry. It stands out for delivering instant hydration and a soothing effect on the skin. Users praise its lightweight texture for leaving the skin feeling refreshed and well-moisturised. Reviews frequently highlight the mask’s effectiveness in hydrating and softening the skin, with many noting enhanced results when used in conjunction with the B5 Rose Serum.
Specifically designed for the delicate eye area, this elixir blends plant-based oils, antioxidants, and vitamins. It is celebrated for its ability to smooth, brighten, and diminish fine lines. User testimonials reflect its success, describing it as “silky smooth, nourishing, and visibly effective.” Many users also report that it provides lasting hydration for the under-eye area, a crucial benefit during harsh winter months.
Formulated with Phyto-Kakadu Plum extract, various hydrosols, and Hyaluronic acid, this essence is acclaimed for its capacity to smooth and hydrate the skin. User feedback highlights its luxurious texture and effectiveness in preparing the skin for moisturization, resulting in softer and smoother skin. The pleasant aroma also adds to the overall user experience, making it a favourite in daily skincare routines.
Immortelle oils, which are masterfully blended into facial cleansers, moisturisers, and serums. These formulations harness the rejuvenating power of the Immortelle flower for healing and skin renewal. Combined with other carefully chosen ingredients, these blends offer powerful skin solutions that are both gentle and beneficial. House of Immortelle’s Valencia Heavenly Face Serum, known for its ability to smooth, firm, and enhance the skin’s natural radiance.
House of Immortelle, with its emphasis on waterless skincare and natural ingredients like hydrosols, stands at the forefront of skincare innovation. Their products, particularly those harnessing the power of Immortelle, strike a harmonious balance between effectiveness and purity, catering to the evolving needs of conscientious skincare enthusiasts. By choosing such sustainable and effective solutions, consumers not only nurture their skin but also contribute to a healthier environment.